Descriptive Analysis:
The colour red is significant for the choice of colour as it
evokes emotions, such as anger and passion, signifying to the audience the need
for interest in the cause and how it would lead to change; another theme commonly
found in the use of red. White has been used to give high contrast against the
background, the foreground stands out and gives the impression of importance.
The type is simple and descriptive; it gives the audience
the information they need concisely without giving a decorative element;
telling the audience that the statement is supposedly true. The largest thing
on the page is the illustration of a visual representation of a heartbeat,
portraying the way in which this decision could ‘affect’ someone’s health. The next
largest graphic element to the page is the £350 million pounds, suggesting to
the audience the scale of the money involved and the way in which could help
towards people’s health. All of the points were made to create an impact that
people could relate to even though the content was not true.
The branding is linked to the leave campaign through both
the use of red and the logo in the bottom corner with the text ‘vote leave,
take control’ giving the audience the idea that they could help take control of
someone health and improve it through voting leave.
Contextual Analysis:
This advert was made to deceive in a way that the visuals
made it seem like truth in order to persuade the audience into a particular
side of the voting to give them the idea that by doing so they would be
helping.
In terms of the design in relation to political branding this
is strong due to its simplicity and the way in which it makes an impact on its
audience making them believe the content of the design is truthful. This is key
political design in order to persuade your audience to believe whatever you put
in front of them.
Theoretical Analysis:
The audience find this relatable because the design puts a
sense of responsibility for someone else’s health onto them. This sense of
responsibility plays on their morals to change their decision and follow what
the visuals are subliminally telling them, leading them to believe they are helping.
Descriptive Analysis:
The image is the largest content on the page drawing the
audience’s focus towards it, it’s trying to represent elegance and the way in
which purchasing this product would bring that to you. The layout drives the
product as the secondary focus being the second largest thing on the page next
to the logo, the three images as a whole give the audience the idea that by
buying into the Chanel brand, and particularly this product you will be
enabling yourself to have the lifestyle in the advert.
Contextual Analysis:
The time period was the early 20th century this
is a time when advertisement went from focusing around the idea of meeting a
need and towards the idea of creating a desire for the audience. The brand
Chanel has always been known as a brand exemplifying elegance and high class
therefore the type of the image resembles this through the black and white
style reaffirmed by the fur and the pose in which the woman in the advert is
doing. This was aiming towards an audience that was aspiring to get a better ‘class’
of life.
Theoretical Analysis:
This piece is modernist and simplistic with a lot of white
space, it plays on this idea of an ideological life of luxury that would come
post the purchase of this particular perfume.
Descriptive Analysis:
The colours shown in this image shows a great contrast from
the brand identity of the first image, showing how the visual identity between
the two give a notoriety of contrast for the audience. This is important so
when anyone else sees information from either side they instantly know the
political stance is it representing. The use of red white and blue is a juxta
position, as you would assume this would be found on the leave campaign poster
being the independent British flag. This is to make the audience feel like by
voting remain they are being patriotic, as Great Britain is part of the European
union and that’s what makes it what it is.
Contextual Analysis:
This is a very currently piece and the design choice show as
such, the typeface is simple and the information it is saying has no gimmicks
it is literally telling the audience exactly what to do. The slogan stronger in
also represents what can be seen by the British flag telling the audience we
are stronger as a nation within the EU. The way the slogan is portrayed it isn’t
giving the audience an option, being assertive and using subliminal messaging
to convince the audience rather than using a sense of passed responsibility in
the first image.
Theoretical Analysis:
The piece is modernist due to the use of white space and the
chosen modernist typeface. The piece uses visuals to play on psychology telling
the audience that actual British thing to do would be to vote remain rather
than vote leave.
Descriptive Analysis:
This image is a statement image that has been made in order
to believe the statement which it depicts. To message is to get across a person’s
personal opinion, the imagery depicts Trump giving a speech. The way the image
is taken he is in a higher position giving him a sense of authority to the
audience, therefore persuading them to believe the words he is saying.
Contextual Analysis:
This is a very current piece and is particularly made to be
focused towards people against immigration as it flairs up a controversial issue.
I can see that this is the aim of this visual as the key parts of the statement
are highlighted in red, drawing the audience’s attention to them. This is
reinforced by the American flag making the target audience, Americans, believe
that they are doing right by listening to the message.
Theoretical Analysis:
This image plays on patriotism to make extremist views seem
more relatable to the general voters, the audience. It gives the audience the
idea of they would be supporting their culture by denying the others freedom of
movement.
Descriptive Analysis:
The colours used here are the same as can be found in the American
flag, this is reaffirmed by the stars alongside the text. The makes the
audience assume that by voting for the person that this poster is linked to
they are doing the right by ‘America’. There is also a sense of strong visual
branding identity here using the candidates name ‘Weaver’ as part of a slogan
which gives the audience the sense and inclusion and by voting for the candidate
they’re being part of something that helps.
Contextual Analysis:
The posters are modern and clean cut, completed in a vector
like style, giving the piece a flat look which is currently very on trend,
although it is flat colours are used to create a sense of depth. This is aiming
towards any of the voters, in contrast to the last poster which was aiming
towards a particular demographic; these images aim towards anyone who wants to ‘Support’
Weaver and therefore support the country, as told by the colours and visuals
used in the imagery.
Theoretical Analysis:
This is playing on ideological ideas of a political leader
that brings together the people in ‘support’ of the country.
Descriptive Analysis:
Again as can be seen throughout the political branding, the
common theme of playing on patriotism to gain notoriety, through the use of red
white and blue, again the colours of the flag. This branding is unique to any
other as the ‘O’ has been specifically created to be an exact circle.
Contextual Analysis:
The target audience is the voters, drawn in by subliminal
messages, through colours and shape. It is not particularly aimed towards any
particular generation or social class, due to its neutral layout and design.
The logo embodies the ‘O’ as well as the American flag telling the audience
instantly begins to recognise the ‘O’ as being linked to the American nation,
even before the election, subliminally telling the audience to vote for him.
Theoretical Analysis:
This is modernist the piece plays on white space to give an
open look to the closed letter. The perfectly formed circle that the ‘O’ provides
tells the audience that Obama is inclusive, meaning a vote for him would
include the interests of all types of people, the addition of the flag… all
types of American people.
No comments:
Post a Comment