Study Task 4 - Defining the Brief Revised

This study task has allowed me to explore more into the visual aspects of the world of political branding and gain an understanding of its importance, reflecting back on the quote from my first essay; and taking into consideration my visual investigation from the second essay.

Research:

Throughout the brief I have been focusing on political branding, from my starting point of researching the way in which politicians themselves become a brand that is representative of their beliefs not the parties, and the importance of the need for political branding to gain notoriety and differentiation. In order for a political brand to be successful they need to have a recognisable identity because of PR and branding without such the party would seem unprofessional. By looking at this I decided to look at the idea of advertising and brand identity, the Green Party being predominantly known as the party which no body votes for because it’s a “wasted vote”. Therefore, through having a clearer representation of their beliefs and brand, they would gain more notoriety and therefore more votes. This reinvention of their branding communication will give their political branding a stronger base, getting it out to more people making it more recognisable.

I have previously, in my essays, evaluated the successes and downfalls of some political branding, as well as using this information I will further be looking into unsuccessful advertising and representation of the Green Parties policies and brand.

Define the Problem:

The problem I will be visually solving is, the Green Party need a strong advertising campaign that does all of promoting the brand in a strong and unified identity, whilst portraying their key beliefs. This will allow me to experiment with how I can play off capturing political beliefs in a modern and relevant design to get across their message in a way that allows more impact.

Client needs and requirements:

My client would be the green party this means I need to make something that makes people realise they’re a real party with policies that could actually make a change. This needs to be bold and evident to link the political branding of the party, whilst also standing out from the other political party adverts. The design should also be designed considering the brands key policies.

Audience:

I’m designing for the general population who are of voting age, meaning over 18’s although I must take into consideration that the design is advertisement and therefore will be on public display. It will be trying to convert people to voting and believing in what the green party are saying.