Study Task 4 - Defining the Brief

Problem Definition and Analysis 1 X A3 Design sheet

1. Research focus: This is the specific topic that will guide your theoretical and practical work in CoP1. Your research focus must reference one of the CoP themes(Politics, Society, Culture, History, Technology or Aesthetics) either broadly or focussing on a specific aspect (e.g. "gender" being a specific aspect of Society); and one specific graphic discipline (Typography / type design, Advertising / public awareness, Branding / logo design, Editorial, Design for screen or Print making). Your research focus can be in the form of a question if this helps.

2. Defining the design problem: Whilst your research question should provide opportunities for both contextual/theoretical research and practical research, you need to ensure that there is an obvious design problem to resolve/explore. For example, your research may focus on branding and politics therefore your design problem would be: a political party requires a logo and brand strategy for an up-coming election.

3. "Client" needs or requirements: If there is a specific client or organisation or individual who you will be producing this work for (hypothetically) then you should take this opportunity to address any needs or requirements they may have. Similarly, if there is no obvious client needs then you should outline any specific requirements that will guide the project forward.

4. Audience: Through defining the brief you should consider carefully who you are designing for and what implications this will have for the project (this can be tentative at this stage as audience research will offer further clarity).

Initial Ideas:

1. Research Focus:

THEME:

• Political Branding.
• Importance of brand identity in politics.

GRAPHIC DESIGN DISCIPLINE: 

• Advertising.
• Public awareness. 

2. Defining the design problem: 

• Outdated poster campaigns
• Not consistent, each of the past designs have not had more than 4 consistent posters in a series. 
• The advertising campaigns do no coincide with the brand identity. 
• Bland and unimaginative design. 

3. Client needs and requirements 

• Stand out.
• Representative. 
• Strong link to the current brand. 
• Gain notoriety. 

4. Audience

• Voting age. 
• 18+ 
• Convert current non-green party voters.