- the use of graphics to represent different groups within society
- the use of design to represent people against society norms
- psychological links between visuals and the expected
- does graphic design help categorise people through learnt imagery in a similar way to that of brand identities
- is it possible to completely understand and design for another geographical location and completely understand the culture you are adding to
2. RATIONALE (Why do you want to research this topic? What impact will this have on your practice?)
- understand the link between visual theories and social catagorisation
- to gain an understanding how have recent communities between societies become recognised through linked visuals in such a short amount of time
- it will allow me to understand the way in which design changes depending on the community and audience you are focusing it towards but also was one how to design towards a particular demographic.
3. CONTEXTS (What are the immediate contexts in which your theoretical and practical research will be situated? Political? Social? Technological? Aesthetic? Cultural?)
- Political - parties branding and supporters visuals that are linked.
- Social - forced class boundaries enforced by design.
- Technological - younger generations expect more from the design around them
- Aesthetic - trends are constantly changing, do people change with them or simple stick to one which then contributes to the limitations of societies categorisation of them.
- Cultural - different countries have different expectations of designs due to the previous mentioned features.
4. THEORETICAL APPROACH (Identify no more than two potential theories that will help structure your research – must be appropriate to the theme/question)
- psychology and psychoanalysis - investigate the way that people associated graphics with different social groups/classes and how this is either enhanced by industry to tap into a certain demographic or whether it should be neutralised in order to create a more balanced society.
- semiotics - how does symbolism categorise particular groups in society.
5. METHODS (Secondary: theorisation, semiotic analysis, textual analysis, content analysis, discourse analysis / Primary: surveys, interviews, focus groups, observations)
- theorisation of the types of imagery and symbolism that is linked to particular society bound groups.
- content analysis - looking at what is present in the current design sphere and the way in which is changes depending on different groups within society, e.g. lgbt community.
- focus groups - examine the way in which people perceive different pieces of design depending on what they have learnt from society for that design to be linked to.
6. PRACTICAL OUTCOME (what do you plan to produce/develop?)
- a range of editorial pieces that focus on changing learnt associated visual links with particular communities and groups in society.
- experiment with geographical locations on how different societies accept design from different or alternative societies.
7. RESOURCES (what resources will you need to access?)
- travel resources, to investigate different areas.
- camera, to document information
- in depth research
8. SUMMER READING LIST (find 5 books that you will endeavour to read in preparation for CoP3 - related to either 3 or 4 above)
Envisioning Information, book
- http://designtaxi.com/news/361007/Minimalistic-Visualizations-Explain-Differences-In-Eastern-And-Western-Cultures/
Clean New World: Culture, Politics and Graphic Design
Designing Across Cultures
- https://www.creativebloq.com/news/expansive-type-project-helps-to-enable-global-communication
9. TIME MANAGEMENT (Plan of actions from now until 14th Dec 2018)
- gather information and an understanding of the different visual and cultural differences in design locally and globally.
- create a substantial body of research.
- travel to places and get a feel for how people perceive design differently in different locations.
- being to consider design techniques and begin to create a body of outcomes, to allow myself to get an extensive personal understanding.
No comments:
Post a Comment