Initial Ideas

Through my initial ideas, I began investigating the ways in which you can visually create an outcome that supports the use of your own personal ethics within your professional practice.
The outcome I wanted to create a wish to aim towards young designers this could be from student age to first-year professionals. These are the people that I believe would be most perceptible to the issue that I am talking about, as identified within my essay, the age group of these designers is a difficult one where you need to make a name in the industry to be able to get somewhere, and this may involve doing work that you don't particularly believe in.
Therefore I decided to create something that is tactile and physical that the person can interact with and keep as a reference. this is something that could be given out at freshers fares and therefore enabling young designers who are just starting out to understand their personal ethical stance within the practice.

Idea one

The book titled good examples of bad design. Within the book itself, it would give the audience multiple examples of the way in which bad design which the designer was not entirely passionate about has led to harming either their career or a negative change within the environmental social or political sphere.
The book itself would be created in the style of the zine, making it easy to print and reproduce; thus suiting the type of audience which this book come into contact with, and be able to be mass produced on an easy scale.
The zine itself could be produced ethically and therefore represent the way in which good design can be linked to good ethics and there's no need to compromise within the two.
 This could even be done on newsprint the cheapest of printing and show the way in which a good design can come together and not harm the environment or have to do take effect in a negative way against your personal ethical beliefs.

Idea two

From this idea, I began to consider the way in which young people of this age allow themselves to be heard on a public large-scale. the most popular activity that came to mind was a protest, this was something that was very apt at the time, as it was around the same time in which students were protesting against the staff pensions of tutors within universities. And therefore I could visually see the way in which a campaign of that scale would come into play.
This idea would develop to be a set of placards in which the students would be able to protest about their own personal ethical beliefs, because of the way that the design would work and it would need to be personal yet universal not all the beliefs would match my own; allowing me to explore the idea of other people's beliefs and the way they affect their practice.
This could be a physical outcome that would actually be used within the industry at this age group, yet the output of the design would not be affected at freshers fairs. So there would need to be some sort of another campaign to get the idea kickstarted within young designers minds.

Idea three

My third idea came from the concept of the interactive nature of what I wanted to create. The way in which I would communicate the importance of personal ethical beliefs would be to the card game. This card game would be in the style of cards against humanity although the questions answers and names would be edited and altered towards design against ethics. In the game, the user, similar to that in cards against humanity, would select a handful of cards. the person reading the main story card, would claim a statement giving an example of bad design. The so-called designers, playing the game would then have to respond with the least ethical design practice card possible.
The design cards with the unethical responses would consist of either environmental political or social harming design strategies, such as a disregard for environmental safety, or promotion of political discourse.