With the layout consisting of 16 pages, I can create both a front and back cover as well as a centre double page spread with an illustration describing alternative ways of saying no. This leave 6 double page spread for different points of saying no, from analysing and taking consideration from the quotes that were featured in my essay I have thought about what these quotes say, and also considered 20 quotes found from know designers and used the most appropriate to fit with the zine.
Quotes:
“Good design is obvious. Great design is transparent.” — Joe Sparano, graphic designer for Oxide Design Co.
“Content precedes design. Design in the absence of content is not design, it’s decoration.” — Jeffrey Zeldman, web designer and entrepreneur
“Good design is all about making other designers feel like idiots because that idea wasn’t theirs.” — Frank Chimero, designer and author of “The Shape of Design”
“Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.” — Erik Adigard, designer and media artist
“It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.” —Paula Scher, graphic designer, painter and art educator
“Design is about making things good (and then better) and right (and fantastic) for the people who use and encounter them.” —Matt Beale, unknown
“Recognizing the need is the primary condition for design.” —Charles Eames, architect and graphic designer
“Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.” —Valerie Pettis, co-founder of Pettis Design
“Graphic design will save the world right after rock and roll does.” —David Carson, graphic designer and art director
“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.” —Saul Bass, graphic designer and filmmaker
“I try not to make any decisions that I’m not excited about.” —Jake Nickell, Threadless CEO
“I don’t need an alarm clock. My ideas wake me.” —Ray Bradbury, author
“Design is so simple. That’s why it is so complicated.” —Paul Rand, art director and graphic designer
“Don’t worry about failure; you only have to be right once.” —Drew Houston, Dropbox co-founder and CEO
“If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page … When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.” — Adrian Frutiger, typeface designer
“The ultimate inspiration is the deadline.” — Nolan Bushnell, founder of Atari and Chyck E. Cheese
“Readers usually ignore the typographic interface, gliding comfortably along literacy’s habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place or product.” — Ellen Lupton, author of “Thinking with Type”
“There is only one type of designer – the type that cares about type.” —Rohan Nanavati, manager of Roar Studios
“Times New Roman is not a font choice so much as the absence of a font choice, like the blackness of deep space is not a color.” — Matthew Butterick, author of “Butterick’s Practical Typography”
“Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced.” — Helmut Schmid, graphic designer and typographer
Points I'm making:
Designing is a process and this takes time, invest your time in creating work you love. Not just using your time to create content to fill.
Design is everything and evident everywhere, everything started with a design. That design should be something that aids your beliefs or helps others understand them. Don’t design for someone or something you don’t agree with, because it will carry on.
No can be difficult to say without explaining yourself properly.
Saying, “maybe” confuses you and others. If you don’t agree with a project and you’re considering whether or not you should be doing it, then don’t do it! Don’t dilute your beliefs, take an act of self-respect.
Rather than immediately responding to requests, ask yourself if it’s what you really want? If you’re saying yes to everything, are you considering your own needs. This could lead you to resenting your practice, and overall hindering your work.
When you say no to one thing, you’re saying yes to another. Saying no to some projects free’s you up both emotionally and physically. Giving you the chance to engage yourself in other activities, which will inspire your design.
If you are saying yes to every project, inevitably some of the projects you won’t be passionate about.
If youre not passionate about a design, are you really putting your all into it? If you’re focusing on projects you are passionate about, by saying no to others, you’ll be challenging your best practice each time, and improving it by doing so.
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