Content - Initial Attempt

Short content planning

Do you fit the mould?

Key questions - 

1. what is in common from most high-end fashion brands?
2. why is it believed that only this type of person should be buying into the brand?
3. what brands do to ensure only that one type of person is buying it?

No one loves being subconsciously brainwashed into buying like a millennial, we’re not just talking about Twitter and Facebook here – who uses them anymore? High-end fashion labels are tapping into every aspect of our social media lives, Snapchat to Instagram, we’re being slowly indoctrinated into buying, through simply contacting our friends.

We no longer only have to see who we follow the change in trends and styles, but also now have it simply forced upon us by the companies we use to communicate. Selling ad space to brands in methods of communication isn’t new but engaging in a way that’s personalised to what you view, and your interests are, is. And no, you don’t even need to make the choice to view them anymore, that’s right, there coded in right between each of your friends’ stories. So, if you want to see how your mate’s night out went, be certain that the Gucci bag you glanced at online 2 weeks ago, will be making an appearance mid-way. It’s like they knew right? They do. Honestly, it isn’t a sign, that 14 seconds you deliberated giving away 90% of that month’s wages away to Old Bond St. gold draped Gucci at the end of the month was recorded! No, they’re not stalking you, it’s ad tracking; aka they are stalking you. Once they notice you that’s it, no more, ‘Hey wanna do something later’ to bae, more open chat…. GUCCI… close… Hey…LOUIS VUITTON…close…wann…FENDI.

 It’s like a forced addiction really, it gets in your head and in turn, your wallet.

Reconsideration:

The style which this is written in is too colloquial and doesn't contain enough factual information to support what is being said. Moving forward I will be writing this section again and taking into consideration that the tone of speech needs to be informative due to the context that the magazine is being designed in.