Final Outcome Images

Once I had received my printed outcome in order to ensure that I had recorded the final outcome in a professional manner I decided to book out a photography studio within the university, to take photos using a curve and DSLR camera, and professional standard lighting.

Final Outcome:

I am overall pleased with the outcome, in terms of the way that it has been produced. The company I've used to print and bind have realised my design in the way I envisaged it. Perfect binding has been done to an industry standard in which the pages will not fall out of the document, the cover itself is sturdy and durable making the feel of the magazine professional and as if it was off-the-shelf. The pages inside themselves have a silk sheen which does not feel cheap therefore resembling the fashion and lifestyle magazine visual aesthetic that was identified within my research. Each of the images have come out at high quality, and within a good colour range of that on-screen. The company had sent me multiple copies in order to ensure that nothing would go wrong to one, without giving me the option of an alternative. No bleed or crop marks were evident, and the creep was cut precisely. Overarchingly giving me the professional outcome the brief required, to appeal to the correct target audience.

Although the outcome was successful in being professional and being to standards of expected of the brief, it was difficult to be able to gauge the quality of the print when developing and creating the magazine. Even though I carried out multiple printing tests, it was impossible to tell the state of the print quality from the company. Due to time constraints also had to ensure that everything was ready in order to have timed the company to print and bind the document, in order to deliver the piece on time. Both of these added complications could have been avoided if the maxim was produced by myself, yet this would have hindered the professional standard which the final outcome achieved. This also would have possibly created the extra hindrance of being able to find such a thin magazine without industry standard equipment.

Overall, I believe that the magazine successfully portrays a lifestyle fashion magazine would interest the target audience of an impressionable brand endorsing consumer. The outcome successfully targets the aesthetics associated with this type of publication and also the aesthetics that would interest the audience that brands are trying to cultivate into endorsing the brands and become loyal customers. The magazine is modern and streamlined, and therefore familiar to a younger audience (18 to 30) as it is in fitting with the type of publications which this audience purchase. The type of design I've created is also simplistic in the way that most fashion websites are, as evaluated within my research, and therefore also familiar to the user experiences this audience are interested in. The content of the magazine is also fitting in identifying the issues that endorsing brands creates and the ways in which the consumer can move away from this.