Group CoP Practical Crit

Will this work as a book or more a journal to be released regularly?

• regular journal, magazine type
• book is more of a statement, a journal is more of a running commentary, energy spread across so not the same impact.

Should it be aimed at an almost protest against high-end brands? or should it be aimed towards people who are brand obsessed?

• People that are brand obsessed.
• brands won't give a shit if they don't give a shit anyway. 

Actions to take for next week:

1. Narrow down the style in which it needs to be journal or book.
2. Begin writing content based on research.
3. Create a tone of voice that the audience is familiar with.
4. Ask in the book workshops, about the creation of the book/magazine.

Recommendations to research into:

• lookbooks, from high-end fashion brands, look into the way they communicate with their consumer.
• Victoria Secret doesn't want trans models, why is this, because they only want their consumer to be one thing and be aspiring to one thing.
• Abercrombie paid celebs not to wear.

Overall actions to take:

The overarching feedback was positive and people seemed as shocked as I was when uncovering the information about the extents that brands go to 'protect' their image. 

Printed Brief Responses + Feedback:

My feedback of the brief from someone who was seeing it with new eyes was:

What is the reason behind the need for a response to the disposal of unsold items from fashion brands? And what was the reasoning for the excess of stock incinerated in the first place?

To respond to this, I will be adding both of the answers to these questions to the brief itself to make it the most concise I possibly can to an outsider’s point of view.

Have a look at books/lookbook catalogues of some of the high-end fashion brands that have unethical values of disposal but also lead people into a lifestyle of being so brand focused it allows these big brands to reason the disposal of their stock.