Further content considerations

Before creating content I have revised the content that needs to be gathered through listening to peer crits as well as developments within my essay. I have decided to pick up on points linked to consumerism within my essay that I can develop a set of further information about and present to the consumer who endorses brands that allow for negative actions to happen and then also offer ways that these points can be directly be combatted.

Points linking to the essay:

• Brands believing they only have one type of target consumer, and if their consumer isn't buying the brand they can change, essentially telling their true audience they don't represent what the brand wants and are therefore in the wrong social, economic status or have the wrong type of personality. - linking to Burberry rebranding in order to get a new consumer as they didn't like the consumer that was representing their brand at the time. 
• Brands using influencers to promote their brands falsely to make it look like if you buy into a product you're instantly becoming part of the lifestyle that, that particular influencer is part of/portrays. - Linking to brands using new media rather than rebrands to keep their identity or alter it in a way that traps a new generation of audience and makes them loyal to particular brands. 
• Brands representing a lifestyle through their identity, which develops, linking to the entire concept of the essay. When the majority of high-end brands are owned by one group and therefore you're solely paying to be part of a community that is not individuality but simply buying into mass-produced ideas and products. - Linking to neo tribes concept.
• Brands dispose of goods which in turn affects the environment and the way in the moral value of clothing that could be used for better purposes. - Linking to the various brands that use this practice yearly identified in my essay and research.