Dotmasters

In order to further support the reasoning that I'm giving behind not supporting brands, I have decided to add some visual art pieces, this is something that is commonly found in issues of lifestyle magazines; and used in the same way, in terms of supporting articles with relevant artworks. I began researching into artists that have done work on the idea surrounding consumerism and came across the better-known pieces, such as Barber Kruger etc. and then came across this piece by a London based collective of creative's called Dotmasters. I found information online to structure my content to sit alongside the artwork. I also contacted the artists themselves to ensure that I was okay to use the work and also ask if it was possible to get their opinion on the topic of consumerism itself.

Content:

The Dotmasters are a London creative collective, led by Leon Seesix, with a rich body of work that has developed from his initial graffiti painted on the streets of Brighton in the early ’90s. They take a sideways look at a populist media with a typically British sense of humour. His work is impeccably detailed – halftone, stark black and white street works contrast with photo-real stencils.

The work featured here titled ‘High Roller’ depicts a Gucci shopping bag, discarded and covered in red ink. The street pieces, which have now been converted into prints, were found around areas of fly-tipping and trash around East London. The placement entails two concepts. The first being, the other end of the consumption chain, placed in locations alongside trash is there really any difference when fashion items, and other ‘consumable’ products all end up in a landfill once they become irrelevant. The second being the way in which different people perceive different goods, one person’s high-end fashion is another’s trash, in a world that is so saturated in consumption are the lines between rubbish and high end blurred? Is there room for the difference when production causes such a detrimental effect on our surroundings, socially and environmentally.

Over the years, The Dotmasters output has included fashion ranges, soft furnishings and toys, as well as a growing catalogue of large-scale murals and city-wide interventions. He exhibits internationally in locations as diverse as Miami, Dubai, Morocco and Tokyo, as well as across the UK.

Dotmaster's Artwork

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