Brands becoming icons:
- cultural symbols
- how can any brand surpass another without evolving
Notoriety:
- Hard to shake an established brand image, and values that have been established by their consumer base.
- Trauma-related to the brand, affecting the public vision and impression of that brand.
- How does a brand remain relevant?
- Do they need to be relevant in a world where the consumer drives the brand's direction?
- Does sticking to the brand initial values and visually make them aspirational and desirable to be part of their consumer base?
- Lack of Neo-liberal free market policy
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