To be able to get a better insight into what they industry professionals think about rebrands. I wanted to get an idea of rebrands that people remember, for the best or wrong reasons. I used the Facebook group ‘The designers league’ as it is specifically for graphic designers, and therefore would mean the responses that I got would give a bit of a professional analysis.
Key points taken from the responses:
· Rebrands are about brand strategy, high streets aren’t doing as well as online and shopping centres, as a brand moves on, they need to reposition themselves in the appropriate place in the market.
· Rebrands are multidimensional and are rarely solely about an aesthetic. Burberry is a good example of this. Normally a rebrand comes from a change in the consumer base positioning of the brands and therefore they need to redesign to become competitive with their counterparts.
· It also gave me an insight into what people consider about rebrands that don’t particularly make sense as one, but sometimes only as part of a full brand refresh.
· Is a refresh or rebrand doesn’t work, it will be made obvious by the consumer, this has happened before; to the extent where the brand has to revert their designs back.
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